| Exhibitor | Country | Hall | Exhibitor | Internet |
| Sabelt S.p.A. c/o Brembo S.p.A. | Italy | 11.1 | B020 | www.sabelt.com |
| SADEKO d.o.o. | Slovenia | 10.1 | B061 | www.sadeko.com |
| Sanbrook Brands PTY LTD | Australia | 11.2 | E039 | www.sanbrook.com.au |
| Saplings Of Shropshire Ltd. | United Kingdom | 10.1 | G051 | |
| Saro Ltda. | Spain | 11.2 | H035 | www.sarobaby.com |
| Sauthon Industries S.A. | France | 11.2 | C030 D039 | www.sauthon.com |
| Georg Schardt KG Kindermöbelwerk | Germany | 10.1 | C020 D025 | www.schardt.com |
| Schlockermann Furniture GmbH Haftungsbeschränkt | Germany | 10.1 | G059 | www.schlockermann-furniture.com |
| Sebra Interior Aps | Denmark | 10.1 | H029 | www.sebra.dk |
| Seed Production ApS | Denmark | 11.1 | C012 | www.seed.dk |
| Selecta Spielzeug AG | Germany | 11.3 | D008 | www.selecta-spielzeug.de |
| Shanghai Royal Gifts Co., Ltd. | China | 11.3 | A019a | www.royalgifts.com.cn |
| Shanghai Aillia Ind. Co., Ltd. | China | 10.2 | A013a | www.aillia.yuyingchina.cn |
| Shanghai Daofu Trading Co., Ltd. | China | 11.3 | H056a | www.shdaofu.com |
| Shanghai Duotai Co.,Ltd. | China | 10.1 | F084b | www.creamlife.cn |
| Shanghai Honour Industry Co.,Ltd. | China | 10.1 | C073b | www.sh-honour.com |
| Shanghai Huilun Babythings Co., Ltd. | China | 11.2 | G060a | www.huilun.cn |
| Shanghai INF Baby Product Co., Ltd. | China | 11.1 | A050a | |
| Shantou Foreign Trade Materials Co., Ltd. | China | 11.3 | I038 | www.babyclub21.com |
| Sheldon International PLC | United Kingdom | 11.3 | E030 | www.sheldonplc.co.uk |
| Sigikid H. Scharrer & Koch | Germany | 11.3 | E010 F019 | www.sigikid.com |
| Silly Billyz Nybble BV | Netherlands | 10.1 | G080a | www.sillybillyz.eu |
| Silver Cross (UK) Ltd | United Kingdom | 11.1 | A020 B029 | www.silvercross.co.uk |
| SimoNatal | Germany | 10.1 | G041 | www.simonatal.de |
| minsari ltd. Simply Good | Israel | 10.1 | B023 | www.simplygood.biz |
| Sitting Bull GmbH | Germany | 10.1 | F059 | www.sittingbull.de |
| Skibz Ltd. | United Kingdom | 11.3 | F051 | www.skibz.co.uk |
| Skip Hop | United States of America | 10.2 | E050 F059 | www.skiphop.com |
| Sleepytot Ltd. | United Kingdom | 10.1 | E035c | www.sleepytot.com |
| Smart Trike Baby Toys Manufacturers Ltd. Ofrat Baby Toys Manufacturers Ltd. | Israel | 10.2 | D060a | www.smart-Trike.com |
| snik-kid, Marion Lesnik | Germany | 11.3 | H025 | www.snik-kid.de |
| Snoozzz | Netherlands | 10.2 | A029 | www.smallfactory.eu |
| Sock Ons Ltd. | United Kingdom | 11.3 | D010a | www.sockons.co.uk |
| NJS Design et Creation Songes et Rigolades | France | 10.1 | H068 | www.songesetrigolades.com |
| Sophie Decoration Sprl | Belgium | 10.1 | D071 | www.woodwork.be |
| Soyea Corporation | Korea, Republic of | 11.1 | D021 | www.capella.co.kr |
| Sparkle Group Co., Ltd. | Taiwan | 11.1 | A049a | www.sparkle-group.com |
| Splash About International Limited | United Kingdom | 11.2 | B028 | www.splashabout.com |
| Spugnificio Bellini Egidio di Bellini Ivano & C. s.n.c. | Italy | 11.2 | C040 | www.bellini-sponge.com |
| Gotthard Staab Baby-Schuh - u. Bekleidungs- fabrik GmbH | Germany | 11.3 | F059 | www.babystaab.com |
| Steadyco Steadymed Limited | United Kingdom | 11.2 | G019 | www.steadyco.com |
| Margarete Steiff GmbH | Germany | 11.3 | F010 | www.steiff.de |
| Sterntaler GmbH | Germany | 11.2
Passage
11.2 | G008
Passage Halle 10 Halle 11 P005
G008a | www.sterntaler.com |
| Magic Stroller Bag | France | 10.1 | H030 | www.stinkerbutt.fr |
| Storchenmühle Competence Center Child Safety | Germany | 10.2 | E010 F019 | www.storchenmuehle.de |
| Storchenwiege Kaul und Dix GbR | Germany | 11.1 | B034a | www.storchenwiege.de |
| Studio Marine | France | 10.1 | D012 | |
| Sufi Tekstil Sanayi ve Ticaret A.S. | Turkey | 11.1 | A059 | |
| SugarBooger by Ore' Ore' Originals, Inc. | United States of America | 11.2 | G035c | www.sugar-booger.com |
| Summer Infant, USA | United States of America | 11.1 | C039 | |
| Summill International Corp. | Taiwan | 11.2 | F036z | www.donbaby.com.tw |
| Sun Decorations Deutschland GmbH | Germany | 11.3 | F021 | www.sundeco.eu |
| Sunblock AB | Sweden | 11.3 | H038 | www.sunblock.se/german |
| sunnybaby GmbH | Germany | 11.2 | G010 | www.sunnybaby.de |
| Sunnylove Baby Products Zhuhai Co., Ltd. | China | 11.1 | B049a | www.sunnylove.com.cn |
| Sunshine Kids | United Kingdom | 11.1 | F038 | www.skjp.com |
| SunSplash | United Kingdom | 11.3 | F048 | www.sunsplash.biz |
| Suseskinder | Germany | 11.3 | G051 | www.suseskinder.eu |
| Su Zhou Gentle Treasure Toys Co., Ltd. | China | 11.3 | H050b | www.gtigtoy.com |
| Suzhou Vigorkids Child Products Co., Ltd. | China | 10.2 | A019a | www.vigorkids.cn |
| Svan AB | Sweden | 10.1 | C060 | www.svan.com |
| Sweety-Toys Plüschtiere GmbH | Germany | 11.3 | B024 | www.sweety-toys.de |
